Open to new opportunities

Blake Cerecero

Senior Web Developer

WordPress · JavaScript · PHP

30+ CMS projects across agency and in-house roles, with consistent improvements in site speeds going down from 5-3 seconds to 2-1 seconds. I've been involved in multiple 1,000 page migrations across my 15 year career seeing 50% increase in organic traffic after massive site overhauls.

Blake Cerecero, Senior Web Developer

Coding Projects

Public repos and tools on GitHub

Core WP

A WordPress starter framework for building custom block themes using Full Site Editing (FSE), modern build tooling, and a Docker-first local development workflow.

Language
PHP

View Project

WP Exit Intent Popups

A WordPress plugin for displaying exit intent and timed popups with A/B testing and Google Analytics 4 integration.

Language
PHP

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macOS Image Viewer Application

A fast, native macOS image gallery and viewer built with Swift and SwiftUI. No Xcode required — built entirely with Swift Package Manager from the command line.

Language
Swift

View Project

Case Studies

Selected client case studies

Screenshot of Seismic

Seismic

  • WordPress
  • Gutenberg
  • Sitecore
  • WPML
  • PHP
Screenshot of Republic Ranches

Republic Ranches

  • WordPress
  • Google Maps API
  • PHP
  • ES6
  • SCSS
  • ACF
  • AWS S3
Screenshot of Touch Point Media

Touch Point Media

  • WordPress
  • PHP
  • Seriously Simple Podcasting
  • Foundation for Sites
  • Gravity Forms
  • Superfish
  • WP Rocket
  • Cloudflare

Recent Writing

Identity Is Not Legitimacy: Vetting a Sales Lead Is an Arms Race

Identity checks can tell you a sales lead is a real person at a real company. They cannot tell you the lead is genuine. Here is why every layer that tries to prove legitimacy, from bot detection and honeypots to email and SMS verification, only raises the cost against an AI-equipped adversary instead of stopping them.

An Idea for Better Rating of Sales Leads in the Age of AI

LLMs made spam and bot leads hard to spot with traditional filters. Here is an idea: score every sales lead on the sales side with AI checks on domain age, the website behind the email, and the person submitting it, then rank by quality so the sales team spends time where it pays off.

Fixing Prism Line-Number Misalignment

Prism's line-numbers plugin froze the wrong line heights onto the gutter, leaving the numbers drifting below the code. The cause was a white-space race with a deferred stylesheet, and the fix was one rule in the critical CSS.

What colleagues say

"Blake is, without exaggeration, the most capable web developer I've worked with. He combines deep technical expertise with calm, focused execution, even under the most intense deadlines."

Josh Patrice
Josh Patrice Sr. Director, Digital Marketing & Global Web Strategy

"Blake is one of the nicest, most patient, and dependable developers I've ever worked with. You will very rarely hear a simple 'no' from him. He's the kind of guy that looks for solutions and ways to get to yes."

Neicole Crepeau
Neicole Crepeau Senior Digital Marketing Director

"Blake is relentless in his pursuit to create solutions to technical problems and yet knows when to offer up variable solutions if a path would extend beyond the budget or timeframe available."